On March 2, 2010, The Luxe Laboratory was host to Pepperidge Farm Goldfish Crackers and “Fishful Thinking,” a resource for parenting positive kids. Dr. Karen Reivich hosted the luncheon and seminar. Fishful Thinking provides a wealth of information, tips, and skill building activities parents can use to help children develop a positive attitude and the confidence they need to tackle life’s challenges. For more information, visit www.fishfulthinking.com.



Pepperidge Farm Goldfish Presents Fishful Thinking!
Robert Verdi’s Luxe Lab Hosts TWEET THIS! Mother’s Day
An influential group of online media gathered at Robert Verdi’s Luxe Laboratory to get Verdi’s tips on Mother’s Day Gifting. Verdi dished on his picks for every type of mom & guests received each item, unveiled one-by-one during the event. Thousands of people online twittered in to the event to participate online with live Q&A, competitions, giveaways and more.
The live video & twitter feed hosted at www.robertverdi.blogspot.com was buzzing throughout the event! Thousands of people online twittered in to the #rvtips event feed with insight & questions for the chance to have Robert answer them on the livestream video. Plus the online viewers twittered to win Robert’s great gift bag as items were revealed throughout the night. To make the event even more interactive for online viewers, anyone who tweeted their own Mother’s Day insight using #rvtips before the event was entered the chance to have their tweet featured on the screen & announced by Robert during the livestream!
During the event, Robert introduced expert guests & highlighted tips from select media guests. Robert invited experts like famed designer Rebecca Cole from Discovery Channel’s hit series Surprise By Design made guest appearances shared their insight & answered questions from twitter over the livestream. Media guests participating remotely & in person also added their own favorite Mother’s Day advice for Robert to feature & used the event to interact with their followers.
Intimate Editor Luncheon
Coach hosted an private lunch for 14 editors on a gorgeous afternoon at Luxe Lab. Bite Foods served up a delicious menu featuring seared halibut with fresh fava beans and lobster, sweet pea shoots with green garlic, and a dessert of champagne bombs, apricot honey cakes, and bit mallomors. For the intimate seated affair as editors dined around a modern-classic table styled with sleek silhouettes & black & white accents including Kim Seybert tabletop accessories, Jasper Conran Bone China & flatware from Gourmet Settings’ Flow Collection & Rebecca Cole Florals standing out against clear La Marie chairs & oversized square glass table.
Robert Verdi’s Luxe Lab Hosts TWEET THIS! Spring Cleaning
Spring cleaning never looked so stylish—just ask TV personality, lifestyle expert and Twitter afficionado Robert Verdi! Verdi’s home design expertise is usually reserved for his celebrity clients, but he recently dished spring cleaning tips and essential picks live over twitter! Tweeting live with a hand-selected group of high-profile home design editors and twitterers at Luxe Laboratory, Robert dished the down & dirty on Spring cleaning with how-to tips for sprucing up your home, online twitter competitions and great giveaways of his must-have picks, featured tips twittered in from media participants & followers, plus live interactive Q&A with thousands of people participating online. The event had a reach of over 4,000,000 through twitters alone and was streamed live in real time with an interactive twitter feed following the event hashtag #rvtips. Media guests twittering in person and remotely shared the inside scoop with their followers about the event’s great give aways, tips and picks.
Robert Verdi’s Luxe Lab hosts TWEET THIS! Goes Green, Eco-Chic for Earth Day
An exclusive group of twitterers gathered at Luxe Laboratory the evening before Earth Day to get Robert Verdi’s tips on how to be eco-chic. The event had a reach of over 5,000,000 through twitters alone and was streamed live so the thousands of twitterers following online could interact in real time, watching the event and twittering in to the event feed using #rvtips. The evening kicked off with a VIP guest appearance by ecochic model and activist Summer Raine Oakes and was featured on Ustream’s home page throughout. Media guests twittering in person and from far as California and Florida shared the inside scoop with their followers about the event’s great giveaways, tips, picks and new ways to go green with style.
THE FUTURE OF FASHION: Fashion Week Retreat and Twitter Party
Robert Verdi’s Luxe Laboratory hosted The Future of Fashion, the fifth season of the fashion insider’s dream retreat during NYC Fashion Week. Situated just blocks between the shows at Bryant Park and Milk Studios, the exclusive retreat is the perfect pit stop for elite fashion insiders to escape the fashion week frenzy. Stylish event partners this season offered exclusive services, effortless indulgences and innovative ideas that are shaping the future of fashion & the way we live?
The week-long retreat kicked off with one of Verdi’s renowned Twitter Parties where influencers & online editors gathered to hear his forecast for The Future of Fashion, revealing each partner with exciting Oprah’s favorite-things-style giveaways during his presentation on the 103” plasma TV. Verdi & guests tweeted the news to their followers & twitterers chiming in online, lighting the fire that already reached 1 million people over the course of the week!
Robert Verdi’s Luxe Lab hosts Fashion Week Retreat, Survival Of the Chicest
SURVIVAL OF THE CHICEST: THE FAST-TRACK TO FASHION WEEK CHIC
Robert Verdi’s Luxe Laboratory hosted SURVIVAL OF THE CHICEST, an exclusive fashion week retreat for editors, influencers and celebrities to escape the frenzy of fashion week in favor of exclusive services, on-site treatments, and stylish solutions for the new recessionista chic lifestyle. Just blocks from the tents at Bryant Park and steps from this season’s new shows at Milk Studios, the private retreat provided the perfect pit- stop for elite fashion insiders to relax, revitalize and refresh for a fabulous return to the front row.
SURVIVAL OF THE CHICEST included the CVS/pharmacy Beauty Lounge featuring Hair Styling by Cristophe, Manicures by Sally Hansen, Make-up by CoverGirl and more, plus Mercedes-Benz VIP Car Service, Quintessentially Concierge Service, Rock & Republic Denim Bar, TARINA TARANTINO Jewelry Styling, Vans Custom Shoe Vault, Healthy Eats from BluePrintCleanse, Sweet Treats from Hershey’s, Stylish Refreshments by smartwater, Ice Cold Peroni Beer, New Classics from Coca-Cola, Swag-packed Totes from L.L. Bean, Ignite the Genius Within from Penguin Books, Astrobabble Psychic Readings and Karma Parties, KODAK Picture Kiosk and Cameras, Equinox Fashion-ready Fitness, Carrera Shades from Solstice Sunglass Boutique, Reinvented Classics from Timex and more.


The invitation to Survival of the Chicest was inspired
by a clutch designed to carry all of your fashion week essentials.



Leigh Lezark Lisa Rinna

Holly Montag & Stephanie Pratt

Ted Allen Tyson Beckford & Bethann Hardison

Celebrity Make-Up Artist Jake Bailey & Finola Hughes

J. Alexander Memsor Kamarake & Robert Verdi

Stephanie Pratt leaving in the Mercedes E-Class

Nigel Barker Fabiola Bercasa
Nico Tortorella & Sara Paxton
Kathy Griffin & Kristen Wiig
She’s Got the Look Viewing Parties
Robert Verdi is hosting weekly sneak-peak viewing parties this summer for the second season of She’s Got The Look, TV Lands’s hit series searching for the next major model over the age of 35. Each week throughout the show’s 8-episode run, a select group of friends and influencers gather with Verdi at his chic event space, Luxe Laboratory, for an advanced screening of the show on the 103″ plasma screen where they can follow the drama as the number of contestants dwindles and root for their favorite to win it all.



The Most Fabulous Women of New York, presented by Robert Verdi
Robert Verdi hosted The Most Fabulous Women of New York, a tribute to nine of New York’s most influential women. This exclusive group of leading ladies came together at Luxe Laboratory for a glamorous seated dinner followed by an intimate award presentation celebrating the unique achievements and contributions of each guest. From start to finish, the elegant evening proved to be an unprecedented gathering of great minds spurring animated, provocative conversation. The fabulous honorees included the legendary dame of haute-couture Iris Apfel, Bergdorf Goodman’s style luminary Linda Fargo, altruistic illustrator Marissa Acocella-Marchetto, Vanity Fair columnist come fashion-muse Amy Fine Collins, innovative award-winning designer Rebecca Cole, the insurmountable doynne of nightlife Susanne Bartsch, unadulterated cultural archivist Lynn Yaeger, magnetic social siren epitomizing the hip modern matriarch Ann Dexter Jones and steadfast fashion preservationist Marlene Wetherell. Verdi’s distinctive new awards highlight the unique ways in which each woman is utterly fabulous and inspires women around the world to embrace their inner diva and celebrate their power of personal expression. Each honoree received an award plaque designed after Verdi’ own signature look using Jonathan Adler’s Muse Vase with a pair of Gucci sunglasses atop and left the event with a gift bag fit for a queen, a Coach tote packed with goodies from La Prairie, Vosges Haute Chocolate, Michael Aram for Wedgwood, Molten Brown, Phaidon, H. Stern and more.






Ana Ortiz’ Baby Shower Hosted by Vanessa Williams & America Ferrera
Ana Ortiz’s closest friends and family celebrated the mother-to-be with an intimate shower at Luxe Lab. The stars of Ugly Betty were all there in good form for the occasion as cast members, America Ferrera, Eric Mabius, Mark Indelicato, Tony Plana, Sarah Lafleur, and Vanessa Williams shared the excitement and anticipation of welcoming Ana’s first baby. Ana herself looked radiant and treated her guests to delicious treats from Hershey’s, spa treatments with Decleor skin products including mini-massages from aesthetician Andrea DiSimone and giftbags overflowing with goodies galore.

From left: America Ferrera, Eric Mabius (with son Ryan), Mark Indelicato,
Ana Ortiz, Tony Plana, Sarah Lafleur, and Vanessa Williams



























